Many businesses use newsletter marketing as an important means for reaching their customers. A newsletter should offer value to the reader and not just be used as a cheap way of advertising. Stylish templates are appealing, but without relevant concepts and high-quality content a reader will quickly unsubscribe. Win them over with exciting content.
Newsletter software: the best providers
Using the right software is crucial for practicing professional e-mail marketing. E-mail marketing tools are in demand, and there’s more to sending newsletters than paying attention to security aspects and legal issues. Who are the leading providers when it comes to usability, range of functions, and cost-effectiveness? We’ve compiled a list of some of the best providers out there.
This e-mail marketing tool, MailChimp boasts intuitive operability and menu navigation. The Template Editor scores high with its easy-to-use drag and drop feature. Its optional connection to Salesforce, Highrise, Zoho CRM, SugarCRM, and Microsoft Dynamics CRM also increases its versatility.
- Double opt-in process
- Spam and design testing
- Refined bounce management
- Linked to social media
- Marketing automation
- Authentication: sender-ID, SPF, DomainKeys/DKIM
MailChimp offers the most generous trial version out of all the newsletter tools in this guide. This free trail lets users send 12,000 e-mails to up to 2,000 recipients per month, and all you need to do is integrate a banner ad into your footer. Those wishing to opt out of displaying banner ads have to pay a monthly fee, but they will then reach 10,000 recipients. Some features such as design testing and automation can only be unlocked with a paid subscription.
Campaign Monitor also makes use of the drag and drop feature. This enables users to customise professionally designed templates and create their own e-mail accounts. The integrated tools sends your campaigns to the right people, ensuring a higher success rate in the process. You can then use the interactive analytics tool to find out how your campaigns are doing in real time. There are over 250 platforms that Campaign Monitor can be connected to, such as Salesforce and Zendesk.
- Complete customisation
- Social sharing features
- Own template creation possible
- Watch real-time e-mail engagement
- Connect to business apps
- Transactional e-mail option
Campaign Monitor is free to set up, but costs to send to more than five people. Its basic package lets you send 2,500 e-mails to 500 people. For an increased monthly fee, you can send unlimited e-mails to 500 people. If you wish to expand your recipient list, there are packages that offer users the option of reaching up to 50,000 recipients. Opting for priority support puts users into contact with Campaign Monitor experts that respond to questions even quicker.
GetResponse is an internationally orientated e-mail marketing tool that is available in 182 different countries. The solid newsletter editor and the integrated landing page editor are particularly attractive features. There is a large variety of templates as well as an editor for creating your own design. Open and click tracking as well as Google Analytics tracking tools are also available. E-commerce solutions, like WooCommerce and PayPal, can also be linked to GetResponse Salesforce, SugarCRM, and Zoho CRM.
- Access to free stock photos
- A/B testing
- Integrated landing page editor
- Spam and design testing
- Double-opt-in process
- Bounce management
The Newsletter Tool GetResponse offers a 30-day trial version. Packages start for 1,000 recipients, but the Enterprise package, which is able to reach over 100,000 people, comes at an very high price.
Newsletter software for small projects
Many of the newsletter software solutions mentioned above aren’t suited for smaller businesses and projects. The reason being is that there are too many useless features that can be distracting for freelancers or small businesses. If you simply want to reach a small amount of people, you should opt for a provider, which offers the exact functions that you need.
TinyLetter is an entirely free service made by the same company as MailChimp. The program has a modest range of functions and is especially ideal for content. Campayn offers more standard functions that are also included in a professional e-mail marketing software. A good basic program with a user-friendly interface is Cake Mail. As you can see, there are many alternatives to the most important e-mail marketing tools.