To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these e-mail marketing trends in 2018: more automation possibilities, new design options, stricter data protection, and things that are made possible thanks to artificial intelligence. In our article on this year’s newsletter trends, we explain what you should look for in your future strategies and [...]
A professional e-mail signature is a standard part of business communication. Private users can also stand to gain from these e-mail additions. But what exactly does a good e-mail signature contain? And which information should your company include when sending messages to customers or business partners?
Every day, over 200 billion e-mails are sent around the world – although many of them aren’t received with much enthusiasm. In order for your business e-mails to stand out in all this chaos, you should pay attention to e-mail etiquette. If you stick to the most important rules, your e-mails will appear polite, but at the same time, serious. Messages like these will be happily answered.
Do you want to write a professional mail but are not sure of the business e-mail format? Are you worried about making embarrassing mistakes? First, you must learn how to format a professional e-mail, to ensure that your message is received well. What should the greeting be? What is the perfect e-mail structure? How can you avoid that the subject line leads to your e-mail being disregarded? Here [...]
MailChimp and WordPress can be combined effectively. With the help of a plugin, you can integrate the registration form for newsletter campaigns directly on your WordPress website – no programming needed. We explain, step-by-step, how to connect MailChimp and WordPress and how to create a registration form.
E-mail campaigns are an important part of e-mail marketing. They are a great way of keeping your customers informed about company news and new products. But not every e-mail campaign is a success. We explain exactly what is meant by an e-mail campaign and the dos and don’ts you should consider so that your e-mails impress those who receive them.
E-mail advertising is the ideal supplement to online marketing methods such as SEO or SEA. With the correct newsletter subject line, you can attract the reader’s attention – but it is crucial to choose the right content and text. Here are a few important basic rules for increasing your newsletter’s opening rate and, with that, your conversions.
Whether they’re used in the e-commerce or publishing field: newsletters and e-mails offer an excellent way to get in touch with customers and strengthen the bond with them by providing interesting and valuable content. You won’t get very far with mass e-mails and standard newsletters, because the recipient will quickly filter out anything that doesn’t immediately catch their attention. So the [...]
In e-mail marketing, KPIs (Key Performance Indicators) are extremely important for analysing campaigns. Various indicators can help you to determine the final success rate of your marketing activities. But how exactly can you measure metrics like a newsletter’s conversion rate, opening rate, and click-through rate? And which other KPIs are important?
Analytics tools are widely used to collect statistics on website usage: with Google Analytics, Piwik, and other software, the users’ surfing behaviour can be more easily understood. What’s less known is that newsletter tracking in e-mail marketing does a similar job regarding e-mail dispatch. This allows you to determine, for example, whether recipients have opened your newsletter and clicked on [...]