E-mail

The best alternatives to MailChimp: a comparison of e-mail marketing tools

If you plan to send newsletters, you’ll stumble across MailChimp sooner or later. But even though this option might seem like the king of the jungle, there are many alternatives. These competitors provide interesting opportunities for experts as well as beginners, and prices range from free to up to almost £4,000 per month. So that you don’t lose sight of things, we’ll introduce the top 5 MailChimp alternatives. [...]  

Personal e-mail domains: professional communication on the web

A personal e-mail domain is a must in the commercial sphere. Conveying a professional image in your contact details will ensure that customers and businesses take you seriously. Find out about the advantages of having an individual mail domain and learn how to secure a personal e-mail address in just a few steps. [...]  

OneNote alternatives: A comparison of digital notebooks

Microsoft OneNote remains one of the most frequently used digital notebooks. Above all, the most impressive aspect is its structured, multifunctional layout. However, OneNote does not stand alone in the world of digital notebooks. Other programs offer similar, even broader functions, and are also compatible with more operating systems than Windows. We present you the six best alternatives to OneNote. [...]  

Mobile first & wearables: e-mail marketing trends of 2016

To ensure long-term success in online marketing, you always have to be on the ball, keep the newest industry developments in mind, and be able to separate important trends from unimportant ones. Even solid, traditional channels, such as e-mail marketing, are constantly changing. The 2016 trends for e-mail marketing are personalisation, automation, and display optimisation on mobile devices. [...]  

Personalised newsletters: get closer to your customers

Whether they’re used in the e-commerce or publishing field: newsletters and e-mails offer an excellent way to get in touch with customers and strengthen the bond with them by providing interesting and valuable content. You won’t get very far with mass e-mails and standard newsletters, because the recipient will quickly filter out anything that doesn’t immediately catch their attention. So the solution is personalised newsletters. [...]  

Protecting your email address: how to prevent spam

Spam robots, so-called harvesters, consistently search the internet for e-mail addresses that can be used for unlawful advertising, phishing e-mails, and spreading viruses, worms, and Trojans. You’re recommended to have your contact details on your website, but how do you stop them from being misused? This article gives you advice on how to protect your e-mail address. [...]  

E-Mail marketing basics: the double opt in process

An inbox full of spam is enough to grind anyone’s gears. Too many marketers try to worm their way into the inboxes of potential customers without seeking permission. The double opt in process is used in the UK to try to combat spam. To ensure you don’t drive any customers away or ruin your company’s reputation by sending undesired newsletters, you should look into the double opt in process. [...]  

Digital signatures: more security online by signing e-mails

Spam e-mails may be annoying, but they’re mostly harmless. What’s more problematic is phishing – a technique whereby fraudsters try to con you by posing as trustworthy sender addresses in an attempt to get hold of sensitive data. These messages appear genuine too, because without a digital signature, it’s very easy to assume a trusted identity online. In order to protect customers and their own reputations, businesses operating online should be fully aware of the importance of electronic signatures. Find out more about how they function here. [...]  

Click rate & opening rate – newsletter KPIs in e-mail marketing

In e-mail marketing, KPIs (Key Performance Indicators) are extremely important for analysing campaigns. Various indicators can help you to determine the final success rate of your marketing activities. But how exactly can you measure metrics like a newsletter’s conversion rate, opening rate, and click-through rate? And which other KPIs are important? [...]  

Analyse and optimise e-mail newsletters with tracking

Analytics tools are widely used to collect statistics on website usage: with Google Analytics, Piwik, and other software, the users’ surfing behaviour can be more easily understood. What’s less known is that newsletter tracking in e-mail marketing does a similar job regarding e-mail dispatch. This allows you to determine, for example, whether recipients have opened your newsletter and clicked on its links. This and other information will help you optimise your own newsletters. [...]  

1&1 E-mail Guide: everything need to know about e-mails

Most people couldn’t imagine a life without e-mails. Whether you use them to communicate for business or personal reasons, e-mails have practically replaced traditional letters. Over 200 billion e-mails are sent around the world each day and despite the rise in social media and instant messaging, they show no sign of slowing down. Our E-mail Guide forms part of the 1&1 Digital Guide and is dedicated to the basic framework of the e-mail–from the technical security requirements to marketing strategies you should use when sending business e-mails. The contents of this E-mail Guide cater for both beginners as well as more experienced computer users.

The E-mail Guide’s target audience

The numerous e-mail tips in the guide are aimed at a wide readership, from hobbyists and novices to IT and e-mail marketing professionals. Owners of small and medium-sized companies can also benefit from articles that provide information on how to create business e-mails and build successful e-mail marketing campaigns. The e-mail guide takes into consideration that readers have different levels of IT knowledge; as well as introductory articles on FAQs (e.g. ‘How is an e-mail sent?’ or ‘What should an e-mail header contain?’) there are also more detailed and specific articles such as ‘E-mail encryption with PGP’ or ‘Creating individual newsletter templates’.

The E-mail Guide’s structure and topics

In 1&1’s Digital Guide, the E-mail Guide offers three different subcategories. Under ‘E-mail marketing’ you can read about marketing trends as well as tips on direct marketing via e-mail. The ‘E-mail security’ subcategory mainly deals with e-mail encryption and how to handle spam and phishing e-mails. Lastly, under ‘Technical matters’, you’ll find various articles about structure, operation and storage of e-mails and the corresponding software. In our guide, we provide detailed information on everything to do with e-mails, presented to you in a clear and understandable way.