It’s now easier than ever to register your own web address. Customers just need to apply to a web-hosting provider with their desired domain, and the rights to the address could be theirs in next to no time. But what processes are going on in the background? The application goes from pillar to post, beginning with the registrar, then sent on to a central registry for the chosen top-level domain, such as Neustar, which is responsible for a variety of popular TLDs including .co, .us, and .biz. The domain application finally ends up at ICANN – an entity which is often considered a ‘global governor of the internet’. In this helpful guide, we explain in detail how this process works. [...] ►
How does a small, secluded island state in the South Pacific become responsible for the second most popular top-level domain ending on the World Wide Web? The Pacific island Tokelau may only have 1,400 inhabitants in its 10 km² of tropical paradise, but it’s responsible for 31 million registered domains – the highest of any country-specific domain ending. So how did the .tk TLD become so popular? And why are countries like the USA, Canada, and the UK lagging so far behind the tiny South Pacific state? [...] ►
Buying domains or registering domains–what’s the difference? There are many ways to acquire a domain. While available domains can be registered with any domain provider, rights of use from already-registered domains have to be purchased from their current owners. You can find different market places and auction platforms online that are tailored to these purposes. This kind of domain trade is generally associated with much higher costs for the buyer than what’s typically expected from a domain registration. [...] ►
For a site to position well in the search results, there are many technical, strategic, and content-related requirements that need to be fulfilled. The problem is that these factors – over 200 of them in total – are not all known. Google keeps many of them a secret in order to prevent manipulation and deception of their search engine. Is the domain name a factor? Is there such as thing as the perfect SEO domain? [...] ►
Admin-C, Tech-C, and Zone-C – these roles are all related to domain registration. They represent the important points of contact in domain operations, and their contact details can be found on every Whois entry. But what do these positions actually involve? Who are they filled by? And what rights do the Admin-C, Tech-C, and Zone-C really have? [...] ►
How much is the top-level domain .web worth to the US company, Nu Dot Co? $135 million to be precise! The auction that took place in July 2016 saw ICANN take home a record-breaking sum for the popular generic top-level domains (gTLD). There were seven other competitors in the running for the sought-after .web domain: Google, Donuts, Afilias, Radix, Schlund Technologies, Vistaprint, and Web.com. [...] ►
The past few years have seen a range of new domain endings emerging on the scene. Top-level domains like .cafe, .nyc, and .education not only introduce variety and individuality into the internet’s address book, but also allow users to identify companies easily – either thematically or geographically. The new .swiss domain ending allows Swiss businesses and institutions to communicate their affiliation with Switzerland to customers with ease. But what makes the new TLD so unique, and what does that mean for the standard country domain, .ch? [...] ►
The options for new web addresses with the traditional domain endings like .com, .org, or .net are all but exhausted. Often, companies have to be either very creative or prepared to part with a lot of money in order to land an internet address that really represents their identity and values. These new top-level domains are designed to improve this situation and revolutionize the World Wide Web’s address system for years to come. [...] ►
First impressions count and that also applies to domain names. They should be short, concise and creative and obviously not be in use by anyone else. There are countless possibilities to create a good domain name thanks to new top-level domains, special characters and lots more. Just make sure to keep in mind name and trademark laws. [...] ►
Domain expertise: a closer look at website addresses with 1&1’s Domain Guide
Domains represent the basic name of a website (e.g. 1and1.com). They are clear and unique addresses that are extended through subdomains and subpages. They can be purchased from a domain provider as long as you comply with certain criteria. There are many things you should know regarding web addresses; it isn’t as simple as choosing a domain name and then registering it. As part of the 1&1 Digital Guide, our domain portal provides comprehensive information about internet addresses and their components. Under the ‘Domain’ category you will find both basic articles and more complex ones for more advanced readers.
1&1’s Domain Guide at a glance
Our Domain Guide is divided into four subcategories. The heading ‘domain extensions’ deals with the various top-level domains, like .org or .com. Besides the (traditional) generic and country-specific top-level domains, we also introduce many new web address extensions and examine their potential. Under the heading ‘domain registration’ you can obtain advice on domain registration, forwarding, and transfers as well as other administrative matters relating to internet addresses. News and backgrounds can be found in our ‘domain news’ section. Finally, we provide you with facts, suggestions, and recommendations with regard to naming and registering your internet address. All together, these subcategories form an extensive domain portal where you can expand your knowledge on domains.
Domain expertise for everyone
The target audience is just as varied as the contents of the Domain Guide, as it’s made up of small and medium-sized businesses as well as website operators, domain traders, and inquisitive readers. As is the case for all categories of 1&1’s Digital Guide, the domain guide also caters to both novices and experienced users. Posts such as ‘What is a domain?’ Or ‘The most important tips for domain registration’, don’t require any previous knowledge before reading. Articles like ‘How to protect your domain from ‘typo squatting’ or ‘Domain parking: earning easy money with unused domains’ appeal more to skilled readers. Our domain guide is an extensive online reference that should come in handy for both private and business contexts.