Invoice templates: How Excel, Word, and Co. help with the transmission of payment information

Using a template to write invoices saves you a fair bit of time. While you still have to enter all of the payment information for each order on your own, sample invoices provide a ready-made design that you just have to fill in using the relevant company and customer data. But how does the perfect invoice template really look? And what should an invoice template consist of? [...]  

The new HTML5.1 updates

In the autumn of 2014, the long-awaited HTML5 arrived after 15 years of development. Now, the first update to the new web standard is also available: HTML5.1. Programmers will find a number of changes with this updated version. There is a strong focus on adaptations for responsive web design. In addition to the vast array of new HTML5.1 features, many elements and attributes have been given the push. [...]  

Linux editor with a vast range of functions – Vim

In order to edit text files or receive source codes from software or websites, you require a text editor. Whether you’re using Linux, Windows, or Mac: the majority of operating systems these days already have them installed by default. There are also editors like Vim, which have a wider range of functions and simplify working with the confusing lines of code. [...]  

Prototyping in online marketing

Good ideas are a dime a dozen in the start-up scene. Only a few of these are actually realised as many founders fail and lose the money they invested. So why not test before you invest to see whether an idea has a potential future? Prototyping in online marketing is a valuable technique for analysing a business idea’s market potential in advance, and therefore testing the project’s perspective resonance and profitability. [...]  

What effect does banner blindness have on online marketing?

Advertising banners, pop-ups, and similar ad formats are not popular within the internet community. The user consciously as well as unconsciously ignores this kind of advertisement while surfing the web with more and more internet-savviness, as well as being increasingly wary of untrustworthy fake dialogue boxes. This phenomenon is known as 'banner blindness', which was identified by Benway and Lane is 1998. [...]  

Lead management: Lead routing – part five

All steps in the lead management process are aimed at building sustainable customer relationships and bringing products and services to customers in a profitable way. After all measures have been taken in the lead nurturing process to successfully connect the contact and provide them with suitable information tailored to them, the sales department comes into play. When it comes to lead routing, the qualified lead is passed on to the sales department. [...]  

VLC alternatives: which media player is right for you?

VLC is the most popular program when it comes to playing music and videos. The tool opens almost every file and is installed on most computers. But what are the alternatives to VLC, and are they worth it? Our guide will help you find the right program for your needs if you’re looking for more than a simple media player. [...]  

Double-entry accounting simply explained

Double-entry accounting or double-entry bookkeeping is an essential part of the accounting system. Lots of entrepreneurs have a hard time with bookkeeping, when in fact it should be a boon and provide a detailed overview of your finances. Double-entry accounting isn’t an impossible undertaking. This guide explains the step by step fundamentals of double-entry accounting, and will turn you into a computing expert. [...]  

Lead management: Lead scoring – part four

All leads aren’t the same, which each marketer will realise sooner or later. It’s not the mass of contacts that make a successful lead management campaign, but also how they’re categorised. Lead scoring models are used to find out which contacts are the most promising i.e. which are more likely to make a purchase. They help to categorise and prioritise all leads so that you can invest your time and energy in the right contacts. [...]  

Dialogue marketing – finding success through interactive customer relationships

Dialogue marketing is about opening a conversation with consumers. Unlike mass marketing techniques, dialogue campaigns are adapted to cater to the interests and needs of individual customers. In order to build and retain positive customer relationships, companies are now using a range of communications channels to generate consumer reactions. These include traditional direct marketing techniques, such as pre-addressed advertising letters and telemarketing. However, e-commerce has generated more opportunities to engage with customers through highly interactive online channels. [...]