Content Security Policy: more security with web content

Websites can be full of security risks, especially when it comes to active content like JavaScript. Cross-site scripting enables cyber criminals to modify this content for their own purposes. This is dangerous for website operators and especially for internet users. The Content Security Policy tries to reduce this risk. Learn what’s behind the security standard and how it works. [...]  

E-mail etiquette: tips for good internet communication

Every day, over 200 billion e-mails are sent around the world – although many of them aren’t received with much enthusiasm. In order for your business e-mails to stand out in all this chaos, you should pay attention to e-mail etiquette. If you stick to the most important rules, your e-mails will appear polite, but at the same time, serious. Messages like these will be happily answered. [...]  

Write the perfect e-mail: tips for business mails

Do you want to write a professional mail but are not sure of the business e-mail format? Are you worried about making embarrassing mistakes? First, you must learn how to format a professional e-mail, to ensure that your message is received well. What should the greeting be? What is the perfect e-mail structure? How can you avoid that the subject line leads to your e-mail being disregarded? Here you can read about how to write such an e-mail as well as find a helpful business mail example. [...]  

LinkedIn ads: Marketing geared toward the target group

LinkedIn is the first port of call for global B2B marketing. Contrary to Facebook, Instagram, or Pinterest, you can reach the community in your business network on a professional level instead of through funny videos. LinkedIn ads give you multiple formats to choose from to address your target group. From content marketing to classic banner adverts: We explain what the various options are good for and how to correctly use advertisements on LinkedIn. [...]  

Bing ads: tutorial for the Microsoft search engine

When it comes to search engine advertising, there are more options than just Google. To increase your own reach, you should also consider using Bing ads. We explain in a step-by-step way how to create ads in Microsoft’s search engine and what special tricks are available to make your search engine marketing successful. [...]  

Interactive content: basics, tips, and tools

Successful websites are increasingly characterised by excellent content marketing. Because it is important for website operators to provide their users with the best possible information, usability, and entertainment, they want to stand out from the competition. In particular, interactive content plays an important role: if the visitor can interact with it, this will increase their length of stay. Interesting content is also more likely to impress the user. Implementing content like this is just a question of finding the right tools. [...]  

Create a tar backup: How the archiving works

Regular backups are one of the most important factors of IT security. With Linux systems – which are often the backbone of a webserver – you can very efficiently create backup copies with the program tar. What can the archiving program do? We explain to you how tar functions and what its special features are. So that you’re able to create regular backups with tar in the future, we explain step by step how to create a backup script. [...]  

Double-entry accounting simply explained

Double-entry accounting or double-entry bookkeeping is an essential part of the accounting system. Lots of entrepreneurs have a hard time with bookkeeping, when in fact it should be a boon and provide a detailed overview of your finances. Double-entry accounting isn’t an impossible undertaking. This guide explains the step by step fundamentals of double-entry accounting, and will turn you into a computing expert. [...]  

Accounting principles: National and international standards

Accounting standards are used as a way to unify annual and consolidated financial statements. The standards make statements both more meaningful and easily comparable. Accounting principles exist at both the national and international level. But which standards should be observed? We provide you with an overview of the objectives and functions of commercial accounting, as well as the specific principles laid out by the UK GAAP at the national level and the IFRS at the international level. [...]  

Social selling: business relations on the social net

Purchasing decisions are rarely made out of the blue. Customers usually go through a decision-making phase, during which it’s up to the company to convince the customer of their need for the product. This is most effective when you present yourself and your products as trustworthy and honest as possible – particularly on social networks, where your target group conducts research, asks for recommendations, and seeks advice. Social selling allows you and your company to take on the role of the expert consultant. Find out how it works. [...]