Bitcoin –what you should know about the digital currency

When it comes to the peer-to-peer network Bitcoin, published in 2009, opinions are divided. On one side of the argument are those who see the enormous potential of a decentralised payment system, run not by a single authority, but administered and controlled by all users. On the other side are those who use every opportunity to point out the instability of the open source project’s exchange rate and its unknown future. Read here why it might make sense for your online shop to have a Bitcoin account. [...]  

Snapchat followers: How do I give my channel more range?

Snapchat is only accessible via an app. This can make it difficult to extensively promote your account’s content and gain more followers on Snapchat – especially if part of your target group isn’t already on Snapchat and has to first install the app to visit your channel. But while the promotion of social media channels on other platforms such as Facebook or Instagram is easier, there are several proven strategies for getting more Snapchat followers to your Snapchat channel. [...]  

The importance of antivirus programmes

Antivirus programmes have become essential for the security of our computers. Viruses, worms, trojans, and many other types of malware threaten to infect the system and cause considerable damage. Losing personal data and the consequences resulting from this can be extremely irritating. Software manufacturers are trying to combat malicious malware attacks with the help of intelligent antivirus programmes. In our overview, we introduce the well-known antivirus products and provide detailed information about what to consider when choosing antivirus software. [...]  

Amazon SEO: Improve your Amazon ranking

Those who want to sell online often can’t avoid going to Amazon with their online shop. The sales platform is one of the most important e-commerce magnets in the world, which is why good placement in the Amazon search results is highly competitive. Like classic search engine optimisation, Amazon SEO has developed into an important success strategy for this reason. If you understand the mechanics of the e-commerce search engine and utilise the correct means, you have a good chance of improving your ranking and making it easier for potential customers to discover your products. [...]  

Create your own app – Part 4: App and Usability Testing

Only a properly functioning application has any chance of success. Programming errors and a poor user experience may cause some users to uninstall the app without a second thought. As a result, extensive app testing prior to publication is vital. Functionality, performance, usability, and other tests serve as quality assurance tools. In addition to manual tests, there are also some automated tests that can be carried out with the help of app testing tools. [...]  

Create your own logo: tips for logo design

A logo serves as a figurehead for a company or a brand: it symbolizes the corporate identity and leads the target group to create a positive association between image and brand. As a result, every brand and every company should have a suitable logo. When creating your own logo, previous experience in image editing is not necessary – although it is very helpful when turning your concept into your logo design. So what are some good logo ideas to consider? And how do you design your own logo? [...]  

Lead management: Lead generation – part two

Are you looking for potential customers online? You will soon realize it’s quite a challenge to grab internet users’ attention. Users are becoming more and more sensitive to advertisements and end up deliberately ignoring them. It might seem impossible to establish contact in this way, let alone generate qualified leads. But with the right strategy, and working closely with lead management, content marketing, and search engine optimization, it can be achieved. [...]  

Lead management: Lead management – part one

A successful online marketer can be compared to a gardener; Just as a gardener waters his plants at all stages of their growth, an online marketer should care for their customers during every step of their journey. Contacting the potential customer isn’t always enough to convince them to try out your product or service. When it comes to lead management, the customer is accompanied from initial contact until the transaction is complete. In our series, we introduce the most important steps in detail. Part one: the basics of lead management. [...]  

Heat map analysis: how to visualise your visitors’ behaviour

By knowing the total number of unique visitors and purchases made on your website, you can quickly calculate the conversion rate for your online store. This figure, however, doesn’t reveal why a visitor made a certain purchase or deciding against buying a product. A heat map analysis, on the other hand, can shed some light on the matter and help you to increase the number of conversions. [...]  

Registering an emoji domain – the way forward or just a gimmick?

Emoji domains immediately catch your eye. Why continue to register normal domains when you can get the message across with a few smileys? Registering a smiley URL doesn’t come without its problems though. In this article, we explain what is needed to set up an emoji URL, and explain the advantages and disadvantages of using emoticons in domain names. [...]