Invoice templates: How Excel, Word, and Co. help with the transmission of payment information

Using a template to write invoices saves you a fair bit of time. While you still have to enter all of the payment information for each order on your own, sample invoices provide a ready-made design that you just have to fill in using the relevant company and customer data. But how does the perfect invoice template really look? And what should an invoice template consist of? [...]  

Invoice numbers: What to pay attention to

Numbering your invoices follows a certain set of requirements under U.K. law, and is also a helpful tool for managing your business and tracking your transaction history. Utiliszing a good invoice numbering system makes it easier to locate invoices for future referencing, and can come in handy when accessing sale records for customer service purposes. Following a structured invoice numbering system is important for ensuring that you stay compliant with the HMRC invoice requirement laws, avoiding any accounting complications for you or your business partners. [...]  

Legal requirements for cash registers

Whether you are operating an open cash register, an electronic cash register with a print drive, or a modern PC cash register, your records are subject to the same legal requirements. Our article provides an overview of the different types of cash registers available, and outlines the legal requirements their records must adhere to. [...]  

Tag management: basics & systems

What’s important here is: data, data, data. Big data is no longer a buzzword and web analysis has become one of the most important disciplines in the context of marketing. After all, you can’t optimise your website and increase your conversion rate if you don’t understand the user by closely tracking their activities. A basic requirement of web analysis is to collect user information using so-called tags. In order to implement the increasingly higher demands and complex tracking strategies required in the modern business environment, tag management systems have proved invaluable. [...]  

Statistic problems and other obstacles with A/B testing

Website usability tests are a common method of optimising your web project. A/B testing is especially popular and this method consists of comparing two variants of a page with each other. However, actually implementing and analysing one of these tests isn’t easy, even with powerful tools. Statistic problems and poor decisions quickly lead to you defeating the purpose of the optimisation. [...]  

Piwik in the WordPress dashboard: Web analysis directly in the CMS

As an operator of an internet site, you will, of course, be interested in tailoring your website to the needs of your users in as much detail as possible. To be able to do this, it’s helpful to find out as much as you can about the behaviour of your visitors. Web analytics programmes make this possible. Many people have only heard of Google Analytics and don’t know about the advantages that other web tracking programmes have to offer. Piwik is a particularly significant alternative. The tool is easy to set up and can easily be connected to WordPress via a plugin. [...]  

Cash inflow and outflow, simply explained

As the tax return deadline approaches, businesses are faced with a major challenge: They not only need to communicate their tax returns to the HMRC, but also their previous year’s profits. Small businesses, self-employed individuals, and freelancers need to take the cash inflow and outflow principle into account when calculating their profit. But what exactly does this mean? This guide will help you through this element of cash-basis accounting. [...]  

Required components and information for a proper invoice

Only proper invoices are approved by the HMRC. If the invoice is incorrect or incomplete, you forfeit your right to tax deductions, among other consequences. To avoid this, make sure that you always meet the minimum invoice requirements. This quick guide explains what information and components are mandatory on your invoices, what can and can’t be omitted, and which special rules you should pay attention to when invoicing. [...]  

Behavioural targeting: tailored advertising on the internet

In the world of advertising, behavioural targeting is the method used by advertisers to record surfing behaviour of potential customers, with the aim of categorising visitors into key demographic groups. Website owners can create profiles based on users’ interests, preferences, and motives. This information determines the ad campaigns presented to the user, simultaneously reducing scattering loss and saving advertising costs. Beneficial to both the advertiser and the consumer, relevant advertising is no longer a nuisance. However, due to data security concerns expressed by the online community, certain countries now have strict guidelines for the legal implementation of targeted advertising. [...]  

How to make money blogging

So you want to turn your hobby into a profitable source of income? Many dream of being able to make money with their blog. This doesn’t just happen overnight: a lot of work and patience must be invested. You first need to acquire readers before you can even start to think about options like banner advertising and sponsored posts. What do you need to get a commercial blog up and running? And which traditional sources of income should you consider? [...]