E-Mail marketing trends 2018: 7 ideas for the New Year

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these e-mail marketing trends in 2018: more...

General Data Protection Regulation: new laws from 2018

On 25 May 2018 a new European law on data protection will take effect. However, many companies and website operators are unprepared for the new...

Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on...

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender...

Arduino vs. Raspberry Pi: a comparison of the microcontroller and single-board computer

DIY projects such as timers, remote controls, robots, and drones are becoming ever more popular. Knowledge of such things as electronics and programming, though, is fading into the background – thanks to ready-to-use, affordable components such as Arduino boards and minicomputers like Raspberry Pi. They allow for novices and amateur hobby craftsmen to obtain their own results quickly without [...]   

URL: definition and areas of application

The Uniform Resource Locator (short: URL) is one of the basic standard tools of the internet. URLs make it easy to uniquely identify resources on the internet and find their location. Internet users use webpage URLs to surf the web, follow hyperlinks or download files. The concept is based on a human tangible syntax that is automatically read out and interpreted by machines.   

Source code: What exactly is it?

Programs and websites are based on comprehensive documents without which nothing would work: the source code. In this code, programmers and web designers determine how their application should function. So that you, too, can understand what exactly a source code is, we explain simply and clearly how it’s structured. Find out more about programming languages, compilers, and the framework of a [...]   

Online marketing basics: tips to optimise your conversion rates

Successful SEO measures help land you a spot in the top ranking positions of the search engine results pages (SERPS) and increase the influx of visitors to your site. But what happens when only a few visitors are actually buying your products or subscribing to your newsletters? Conversion rate optimisation (CRO) analyses websites and order processes and helps identify weak spots throughout the [...]   

Docker: Orchestration of multi-container apps with Swarm and Compose

The container platform Docker offers native functions for the orchestration of containers in physical or virtual clusters. Docker also offers a tool for the deployment of multi-container apps with Compose. Thanks to the native swarm mode, you can scale complex applications by yourself on any number of Docker hosts. We show you how that works and offer comprehensive help in our tutorial for Docker [...]   

"Error establishing a database connection": an explanation of the WordPress database error

"Error establishing a database connection": this WordPress database error can drive website operators and internet users mad! What do you do when your WordPress site displays this error message? We explain how to locate the error and which steps you need to take to fix it. Our instructions will help you to understand why this error occurs and what you have to do in order to make your website work [...]   

HATEOAS: what does the acronym mean?

REST (Representational State Transfer) plays an important role in the development of modern web applications. Part of the concept, which distinguishes itself from comparable solutions due to its demand for a universal interface, is an internal application structure that follows the HATEOAS approach. This article reveals what’s behind this acronym and why exactly HATEOAS is so important for REST.   

Loss carryforward and loss carryback: how you can save on taxes

Just because your business has been running smoothly for years, it doesn’t mean that things will always be this way. There could be times where the expenditures of your business are greater than its revenues. It wouldn’t be fair to expect the company to pay tax when it isn’t as financially stable as in previous years. This is where the provisions, loss carryforward, and loss carryback come into [...]   

Entertainment expenses – make the most of the tax incentives

When it comes to entertaining clients and business partners, the UK is not the most tax friendly of locations. However there are still some ways of saving money with your entertainment expenses, and this includes entertaining both clients as well as your own staff. Here you can read all the steps that you need to take to make sure you file your company entertainment expenses correctly, as well as [...]   

Input tax: claiming tax rebates through tax deduction

Complicated tax regulations can be a minefield, causing confusion for entrepreneurs year after year. But it’s worth being fully aware of tax legislation within the United Kingdom; you could be entitled to a refund for the VAT spent on business operations. But how does this essential part of the tax law work? In this handy guide, we explain the concept of input tax and value added tax (VAT), as [...]