Now that you have laid the foundation for your online store by selecting a perfect template, you can enter pertinent information like your content such as product description and multimedia. Entering the proper content can be very challenging but also a rewarding achievement. Don’t flood your customers with too much information but ensure that they are well informed of your products and services. Give your customers a definite and clear overview of what your store is all about including your business. Next, insert a full description of what your products are. Provide high-definition photographs from many angles of your products to give your customers a real life feel. Be sure to separate your products into associating categories so customers can find products they seek quicker. For example, if your online store sells clothes, separate your products in categories such as shirts, pants, belts, etc. This keeps your shop organized. Describe your products accurately with a short, informative text including the appropriate characteristics. After inserting your content, you are one step away from launching your own 1&1 online store!