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starting an online shop

How to design and create an online store quickly?

  • Easily create your own online store with 1&1 eShop Designer
  • Choose a pre-designed template, insert your content
  • Tweak the colour schemes of your online store, fonts, styles and much more.
From £0.99 per month*
excl. VAT at 20%
Launch your eShop now

Use the online shop Designer to build your own store in a few steps

template selection for online stores

Select a template that suits your online store style

First of all, before you can choose a suitable template for your online store, you need to select a 161 eShop Package. After subscribing to a 1&1 eShop package, you can start building your website. The first step to building your online shop is selecting a pre-designed template to lay the foundation for your website. These templates are designed and programmed by professional website designers and developers. All you need to do is to tweak the design options and insert your content. The rest is taken care of by 1&1. Just be sure that your online shop template best suits your ecommerce business. Once you have chosen the perfect template for your Shop, you’re ready to take the next step in the shop building procedure.

3 steps to start an online store

Insert the content, product description, and multimedia

Now that you have laid the foundation for your online store by selecting a perfect template, you can enter pertinent information like your content such as product description and multimedia. Entering the proper content can be very challenging but also a rewarding achievement. Don’t flood your customers with too much information but ensure that they are well informed of your products and services. Give your customers a definite and clear overview of what your store is all about including your business. Next, insert a full description of what your products are. Provide high-definition photographs from many angles of your products to give your customers a real life feel. Be sure to separate your products into associating categories so customers can find products they seek quicker. For example, if your online store sells clothes, separate your products in categories such as shirts, pants, belts, etc. This keeps your shop organized. Describe your products accurately with a short, informative text including the appropriate characteristics. After inserting your content, you are one step away from launching your own 1&1 online store!


add a shopping cart to an online store

Create your online shop by altering and adjust colours and the layout

The final step before launching your 1&1 online shop is customising the design and layout of your template for your online Shop. You need to customise design aspects like colour scheme, fonts, styles, graphics, sizes and much more. Match the colours and fonts to your products and their descriptions. Create an association between the look of your products and the design of your eShop. You can also alter and adjust the layout to match your product placement and descriptions. You are in no way bound to keep the layout the way it is presented to you in your original template. Play around with the design options to perfectly tweak your online store until it is ready to launch!


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