In order to provide you with the best online experience this website uses cookies. By using our website, you agree to our use of cookies. More Info.


Three profiles
Three online shops
One goal: selling online

Three ways to create your online shop:

Which profile suits you?

James' Story
James was always interested in commerce. One year ago he took the plunge and opened his own shoe shop in Derby. He also wanted to try selling his products online, but had never run his own website before. However, his eShop was an instant success thanks to the simple drag-and-drop editor. The templates and themes included really made it easy for him to put a professional website together and start making sales online in no time.
Learn more about eShops
Managed WordPress Hosting with WooCommerce
Anna's Story
Anna used to be the manager of a fashion boutique before deciding to set up on her own and create an online shop. She had a friend with a WooCommerce website, which she assumed was just for developers because it looked very complicated. Her friend assured her it wasn't so difficult, so after watching a few videos, and thanks to all the plugins available, she was able to build a website customised to fit her needs perfectly. She found it amazing that there was such a huge community full of people helping each other and who were willing to help her solve any problems she came up against.
Learn more about WordPress Hosting with WooCommerce

Hosting with Magento

Thomas' Story
Thomas has a head for business; he first started working with cars 30 years ago when he opened a small spare parts shop, and today he is the head of three warehouses located in different cities. Thomas got into online sales five years ago, when he asked for an agency's help to set up a system that would let him manage orders between his warehouses and his professional clients. They recommended Magento because of its scalability. This turned out to be a great recommendation because before he knew it, online sales were rapidly increasing and he even started getting private customers. Now, a team manages his website and online sales, and he still uses Magento because the powerful solution was able to grow with him.
Learn more about Hosting with Magento

Which product is the best fit for you?

1&1 eShop website builder
1&1 Managed WordPress Hosting with WooCommerce
1&1 Web Hosting with Magento

Easily create a sophisticated and professional online shop using the simple drag-and-drop interface. The templates and themes help you to find the look that suits you.

"I didn't really know how to build a website, but now I have an eShop that I put together, and I make money with it every day."

Build your online shop using the largest open source online sales platform. Take advantage of hundreds of plugins and extensions that help you customise your site. WooCommerce integrates seamlessly into WordPress.

"Small details can make a big difference. My shop looks exactly how I dreamed it would, and my customers always come back because it's so easy to find what they're looking for."

See the big picture! This powerful solution will grow with you thanks to its incredible scalability. It is the most complete and flexible option, but also the most complex. Use B2B functions to boost your business.

"Since the beginning, my team has done a great job. We perform A/B tests to optimise our conversion rates and our online sales are doing well."

From £9.99/monthexcl. VAT
From £3.99/monthexcl. VAT
From £6.99/monthexcl. VAT

Four simple steps to create your online shop

Creating your own online shop may seem like a long and tedious task at first. Features, hosting, design, and even domains names; it is easy to feel overwhelmed by all of the different things you need to do when you're not a web professional. Yet, by identifying the key points, creating an online sales website is not so complicated.
Here are our tips.

1. Organisation
2. Product and design
3. Processes and launch
4. Marketing and advertising

Get organised

When creating an eCommerce site, you can't make it up as you go: you need a minimum amount of organisation to reach a satisfactory end result. First of all you should start by defining your goal and the objectives you want to achieve with your online shop. Would you like to have an exclusively online presence, or do you have a shop that could benefit from a strong presence on the internet? Do you already have a website with a level of traffic you want to keep? All of these questions should be taken into account when you start organising the creation of your online shop.
Another important point: take stock of the different technical skills that are at your disposal to make your project a reality. From the very start of the project, it is important to know who will develop your online shop. Your path forward will vary depending on your available resources. The right package for you depends on what programming languages you know, or if you need a solution that is easier for you to handle. For example, if you have a team or a freelancer to help you, you can use their expertise and choose an open source solution from our web hosting. Open source solutions are very customisable, and they require a lot of technical skills. If you are a hands on person, you might prefer to design and update your own online shop with a ready-made, do-it-yourself solution. You can go live the same day, and you even have access to 1&1 support if you get stuck.

We help you sell your products online

You want to sell your products online but do not have a lot of experience with building websites? Then the 1&1 eShop with drag-and-drop editor, themes, and templates is the perfect fit for you!

You want your online sales site to be easy to handle and customise? Then try 1&1 Wordpress Hosting with WooCommerce.
As a professional, you are looking for a flexible online shop system. We offer fully scalable solutions with the hosting package including Magento, the world-leading online sales platform.

FAQ: Creating an Online Shop

  • How long does it take to start an online shop?

    The length of time it takes to create an online store depends on a number of factors and can vary based on the size of the online shop, the technologies used, the available budget, and the creator's IT skill level.

    You can find a number of resources on the Digital Guide that will help speed up the process of starting an online store, offering both technical and theoretical advice on dealing with the different stages of creating your shop.
  • When starting an online shop, what should I consider when choosing the URL?

    Choosing the right name for your online shop isn't difficult if you take the following guidance into consideration. If you already have a shop with its own professional identity and your new online shop is an extension of this, use the same name online for uniformity. A good online shop name should be short, concise and easy for visitors to memorise.

    With regards to the URL extension, there are many choices available to you when creating an online store: opt for a '.com' if your shop is international, but a '' domain is perfect for businesses only operating domestically, offering better availability. In the event that you don't manage to obtain the desired domain name for your online store because it isn't available, you can always look into alternatives to a domain to discover a new extension that helps you clearly convey the nature of your business in the same way.
  • How do I promote my online store?

    In order for your online shop to fulfil its potential, you will need to put a marketing strategy in place to publicise it. There are a number of aspects to consider when considering how to promote your online store. Firstly, start by developing an effective communication strategy across different social networks. Nowadays, social media is indispensable, so having a presence on them is one of the best ways to reach potential customers. In addition, you may also need to look at different tools, such as SEO tools, online advertising, and marketplaces, to achieve the best results.

    Consider setting up a site newsletter to remind customers about your online shop and encourage return business. Similarly, having a communication plan is a good idea for hooking customers so they discover and regularly visit your site.
  • What are the advantages of starting an online shop?

    Creating an online store allows you to reach a new customer base and to therefore increase sales by tapping into a new market. An online store is constantly functioning and allows users to make purchases 24 hours a day, 7 days a week. By freeing you from the boundaries of physical distance, an online shop gives you wider reach to prospective customers.

    Generally speaking, creating an online store can significantly increase your business turnover and can even save you money by allowing you to identify and meet the specific needs of your customers. In this way, you'll have more relevance to your audience and adapt more easily to their buying habits.
  • What's the difference between free, open-source online shops, and stores that you pay for?

    It can be difficult to distinguish the difference between the free, open-source online store platforms, and paid eCommerce solutions. If the outcome is the same, why are some systems free while others must be paid for? The explanation is simple: since not all online shops have the same needs, the difference in use between the two systems permit different things.
    The service that an open-source online shop offers is generally intended for professional developers and those familiar with programming language. This is because they enable the utmost personalisation possible and therefore respond extremely well to bespoke projects, particularly if there are specific needs in a particular area.

    Paid online store platforms are a better idea for anyone starting out in online sales, whether that's to bring an online presence to their business's shop front or launching completely as an online retailer. They provide everything you need to create an online store independently and with no understanding of IT necessary; anyone can take advantage of the opportunities that the web offers.
  • Can I create an online store myself or do I need an agency?

    No – it is not strictly necessary to hire an agency to create an online store for you. In fact, based on their existing level of knowledge and technical capabilities, anyone can easily and quickly create a respectable-looking online shop with the right tools.

    If you have ideas that demand a certain understanding of programming language, there are a number of template tools available, each designed to help start online stores which you can simply edit without having to write online code. In this way, you can still create an online store to fulfil your checklist of requirements.
  • Do I have to create a design when I start an online retail store?

    Although a personal design that gives your online business a unique identity is essential, you don't need to start from scratch. Most of the tools used for the creation of online shops provide several themes and models, readily equipped for personalisation.

    You can use these as you wish and customise further by including your own logos, visuals, and content elements. By modifying the colours of different page elements and choosing fonts, you'll arrive at a personal, tailored result that's right for you.

    While the DIY method may be perfectly suited to create an online store for your small or medium-sized business, it may be a good idea to enlist the help of a professional graphic designer when it comes to larger eCommerce sites or projects that carry significant importance.
  • Chat